When compared to other social media platforms, TikTok stands apart. It invaded, it ruled, it changed everything.
TikTok has made it onto the radar of every marketer and company in search of the most entertaining means of promoting their products and services.
In an effort to reach TikTok’s global audience of 850 million users, nearly every company has launched campaigns designed to maximize engagement.
Success on TikTok, however, involves more than just uploading content. Though creativity is a must to win, the posting time is also crucial.
Learning when is the optimal time to post on TikTok is essential if you want to increase your audience and interaction with your content.
The success of your inventive videos depends on posting them at optimal times. Finding the optimal moment to upload to TikTok, however, can be a challenging endeavor.
And that’s why we analyzed the site to determine when it would be most beneficial for your business to share content on TikTok.
Is there a best time to post on TikTok?
Yes. TikTok’s main interface, the For You page, does a fantastic job at providing each user with a carefully curated selection of content according on their own preferences.
On the For You page, though, the videos typically aren’t older than a few days.
Your best bet is to upload to TikTok at times when viewers are likely to be actively using the app.
In other words, knowing where your audience is located, and when they are online will help you choose the optimal time to post.
However, posting at optimal times on TikTok is only half the battle. The distribution of your content on the platform can also be affected by the frequency with which you post (TikTok recommends posting 1-4 times per day).
Monitor your progress closely until you discover a publishing schedule that works for you and the TikTok algorithm.
However, there do appear to be universally optimal times and days. And if you’re starting with a blank slate, there may be no baseline metrics to use for evaluation just yet.
When should you upload videos to TikTok for the highest engagement? How can you make the most of your content to attract a larger audience? Find the optimal times to share your content on TikTok by answering the two questions provided below.
Once you’ve figured out the answers to these questions, you can start thinking about how to expand your current fan base.
If you’re having trouble knowing when is the optimum time to upload on TikTok, these findings, based on an analysis of more than a hundred thousand videos, might help. (everything is in EST and no sectors are taken into account):
- Monday: 6 a.m. / 10 a.m. / 10 p.m.
- Tuesday: 2 a.m. / 4 a.m. / 9 .a.m.*
- Wednesday: 7 a.m. / 8 a.m. / 11 p.m.
- Thursday: 9 a.m. / 12 p.m.* / 7 p.m.
- Friday: 5 a.m.* / 1 p.m. / 3 p.m.
- Saturday: 11 a.m. / 7 p.m. / 8 p.m.
- Sunday: 7 a.m. / 8 a.m. / 4 p.m.
(*Times offering especially high levels of engagement.)
How Do You Use This Information To Find The Best Time To Post On Tiktok?
The first step is to find out who your followers are. Now you can upgrade from a free TikTok account to a paid Pro account.
One of the additional services available to users with a paid Pro membership is in-depth analytics.
Also Read: The Beginner’s Guide to 7 Types of Internet Marketing
A breakdown by gender and top-following countries can be found in the analytics. Here’s how to upgrade to a Pro account if you haven’t already done so:
- To access your profile, launch the app.
- Then, select the menu icon (three vertical dots) in the upper right corner of your mobile device’s screen to access the privacy and settings menu.
- After that, go to Switch to Pro Account.
- If you haven’t already, validate your mobile phone number as part of the process. You will be able to see your analytics after your account has been upgraded to a Pro account.
- Analytics can be accessed from the Privacy and Settings menu via the Accounts submenu. To learn more about your audience, select the Followers tab.
What Time is Your Audience Awake?
You have located your target demographic successfully. We must now determine the hours in which they are awake.
This may look more complicated, but it really just requires some knowledge of time zones. If you have a large following in both India and Thailand, for instance, the time difference between you and them is only about an hour and thirty minutes.
Actually, with such a short time difference, your regular posting schedule shouldn’t be affected.
On the other hand, if you have sizable followings in the United States and the United Kingdom, To accommodate an eight-hour time difference, you’ll need to carefully manage your content calendar.
TikTok, sadly, does not have a built-in scheduling feature. It’s worth noting that at present, no social media management software support integrating with TikTok to enable scheduling or posting in advance.
A Content Calendar Targeting Your Most Popular Regions Of Fans Is Essential
The outcome could be unsightly. It’ll be tough to keep up if your audience is spread over multiple time zones, but it seems to be the only option for providing consistent content for your readers (for now).
