Spending money on paid advertising is pointless if you are diverting potential customers away from high-quality landing page that convert.
Potential customers may never return if your landing page is difficult to understand or navigate.
What this means is that you are wasting money in an attempt to attract new customers who will eventually become bored with your items and have to repeat the whole process.
Landing pages informed by a deeper understanding of your target audience can tackle this prevalent problem, affecting even some of the world’s largest enterprises.
Landing page design is the process of putting together a website in such a way that it is optimized to convert visitors into buyers and keep existing customers coming back.
Landing page design principles include:
- Keeping the visual layout straightforward.
- Writing with the customer’s benefits in mind.
- Using high-quality product photos.
What is a Landing Page?
Landing pages are single-purpose websites designed to generate leads through a single-user interaction.
You can either have it as a separate page that directs people to your main site or make it an integral part of your main site.
Depending on your industry, your landing page’s primary focus may be different.
Signing up for a free trial, weekly emails, or adding items to shopping carts and wishlists are the most prevalent, but why do you need a landing page that convert?
Why Do You Need a Landing Page That Convert?
An overloaded homepage is a common problem when developing a website.
This includes but is not limited to navigation bars, posts, links, and sidebars.
A landing page can help your business since it focuses visitors’ attention on a single goal: making a purchase.
Google Docs’ primary landing page with CTAs.
For instance, the homepage of Google Docs features a compelling value proposition and a prominent call to action that gets the majority of the reader’s focus as they scroll down the page.
It’s a strong argument in favor of using Google Docs for all of our future online document creation needs.
Your visitors are more likely to take the primary action you seek from them after visiting a landing page.
Conversion rates are 2.35 percent, with the top 10 percent of businesses seeing rates three to five times higher than the norm.
Your marketing, advertising, and social media outreach should all point to a very effective landing page when it’s time.
How To Design A Landing Page That Convert
A distinct goal, a mobile-friendly structure, and engaging visuals and language are all crucial components of an attractive landing page.
All of these components need to be in sync for site visitors to make a purchase.
Choose a purpose
The first and most important rule of landing page creation is “know thy audience.”
You wouldn’t want to misjudge the gearing of a page and have your next actions compromised, after all.
Also Read: How to Challenge Yourself This Summer: 10 Boredom-Busting Activities
Consider the following: why are people looking for your landing page? Find out how you may satisfy their needs while exceeding their expectations.
As you develop your layout’s goal, keep in mind:
- Where and when to employ call-to-action buttons.
- Your site’s guests need to know to make an informed purchase decision.
- Including frequently asked questions or answering frequently asked questions.
Sites that serve a specific purpose tend to perform better than general ones.
Your pages’ conversion rates will increase proportion to how well you narrow their emphasis.
Create a Direct Value Proposition that stands out
The value of carrying out the intended behavior must then be clear.
Avoid platitudes like “There must be a better way” or “You will discover happiness.”
Keep it concise, punchy, and to the point. This is a message, and it needs to get across.
If you feel like a slogan is necessary, keep it brief and to the point as long as it complements the primary selling point.
Let’s use Spotify again. The slogan “Music For Everyone” is accompanied by the phrase “Millions of songs.” Using a credit card is not required.
The premise of Spotify’s business model is to make music accessible to anyone.
The advantages include its free availability and its extensive music library.
Focus on devices
It’s useless to have a landing page if you don’t optimize it.
You could impact conversion rates significantly if you haven’t optimized your site for mobile and desktop users.
As of right now, 86% of the most visited landing pages in the world are mobile-friendly.
Consider some of the fundamentals of creating a mobile-friendly landing page.
Make individual landing pages for each, or use plugins that adjust your visuals to work with grid-based systems.
Write good content
Simple, boring, and repetitive text is simple to write.
The challenge comes in writing informative and relevant paragraphs for your site’s target audience.
The text on a landing page should be succinct and directly relevant to the page’s purpose. Consider the following as you put pen to paper:
- The text must work in tandem with the visuals, calls to action, and accessibility features. Including them is not fair if they don’t help the guests progress.
- Each sentence ought to be motivated by some kind of value. Use phrases like “Simplify your life with pre-packed meals that don’t leave room for guilt” to highlight the product’s usefulness in a real-world setting.
- The copy needs to be in a scannable format. Use bullet points instead of long paragraphs, and avoid rambling.
Optimize Your Landing Page Through A/B Testing
You can use an A/B testing tool to compare different landing page variants.
The results might guide your decision on which layouts to keep.
An A/B testing tool in Google Optimize communicates with Analytics, allowing you to try out different variations of the same website.
Simply click a button, and your experiment will be up and running.
Try experimenting with button placement, color schemes, and other calls to action to see if you can eke out a few extra sales.
Furthermore, if you notice a decline in site traffic, Google Optimize may analyze your Analytics data and identify the root cause.
Also, see whether your landing page creator offers an A/B testing option.
If you are already using WordPress, there is also the option of using a free plugin, such as A/B Testing for WordPress.