8 Best Marketing Channels for Ecommerce Stores

When you run a successful offline business, you quickly learn the importance of advertising and various marketing channels.

Marketing channels

However, figuring out how to persuade people to visit your online store might be a whole other ballgame.

You can control every aspect of your customer’s purchasing experience on your online business, allowing you to interact with more potential buyers than ever before.

There is no “if you build it, they will come” mentality here.

This piece will discuss several tried-and-true methods for bringing new customers to your online store.

We won’t just discuss increasing website visitors but also coordinating promotional efforts for your brick-and-mortar establishments and your online shop.

Social Media

You can do more than watch videos and keep up with your favorite influencers on social media.

By including a Buy> button or payment links in your content on platforms like TikTok, Instagram, and Facebook, you have access to their massive user bases.

Also Read: How to Create a Landing Page Design That Converts

The built-in metrics tools of such channels are useful for honing your postings’ content and expanding their reach.

Working with complementary businesses or influential people can also increase exposure.

The procedure may be mainly automated, and there are helpful templates you can employ.

However, there is a disadvantage. If you want to keep your audience interested and the algorithm on your side, you need to be able to select interesting, high-quality content frequently.

Further, trolls may begin making negative comments about your company that are difficult to stop.

Product Comparison Sites

Sites like Shopzilla and Pricerunner exist solely to compare prices on various products.

These sites don’t stock the items themselves but provide links to your online store.

An API will most likely connect your product data to the site, eliminating the need for manual uploads.

It’s important to read the fine print before signing up, as there may be fees for exposure on the site.

Content Marketing

Content marketing refers to preparing, creating, and disseminating content with no overt commercial intent.

Although time-consuming, it has many positive effects on your business, including raising brand recognition and customer loyalty, fostering a sense of community and belonging among your target demographic, keeping your audience interested and involved, and generating genuine enthusiasm for your products and services.

The best content takes its readers by surprise, is narrative-heavy, and educates or entertains them.

Material creators can pick from various mediums, such as blogs, short films, infographics, animations, industry reviews, podcasts, and photo content.

Get in touch with what your perfect customer likes and use that.

The Journal is a platform developed by Intrepid Travel to feature customer-generated travelogues.

After this, the Journal added photo galleries to its Facebook page, where it quickly attracted 600,000 followers.

Search Engine Optimization

To increase your online store’s traffic, you can use SEO tactics like strategically placing searchable terms.

Increased visibility, credibility, and market share are all benefits of investing in search engine optimization.

Search engine optimization (SEO) can be done forever, but it requires constant maintenance.

Finding a great writer to work with and matching search terms with content yields the best results.

Apptega, a cybersecurity and compliance platform, was attempting to generate leads via its unoptimized WordPress site but was failing.

Apptega analyzed traffic data from HubSpot’s SEO tools to identify low-performing pages. Also, its standings rose.

One core page, for instance, climbed from the 100s to the 3s in search engine results.

Most obviously, increasing your online shop’s visibility in search results will lead to more people visiting your store, increasing your sales.

This is because most users only click on the first few search results, giving you a leg up on the competition and increasing the likelihood that they will check out your offerings and make a purchase.

Influencer Marketing

E-commerce influencer marketing was worth over $13 billion last year.

It’s easy to see why it’s so popular: a single ad can reach millions of people who are all predisposed to buy the things advertised to them.

It’s a fast way to gain credibility in communities you might not otherwise be able to enter.

This study shows that even influencers with relatively modest readerships can have a significant effect.

Images and videos posted to Instagram and Facebook, particularly in the form of stories, are also quite effective.

Youfoodz, an Australian fresh meal provider, wanted to promote its new winter menu.

It collaborated with 81 social media stars who produced 167 pieces of content, including videos and 162 stories.

Incredible results were achieved, with 70,000 direct engagements and 1.5 million brand impressions across Facebook and Instagram.

Affiliate marketing

Working with third-party experts to promote your products is what “affiliate marketing” is all about.

Affiliates drive traffic to your website via online mediums, including blogs, reviews, and social media by using a unique link or discount code.

A style blogger, for instance, might feature several products from your boutique in a “top picks” post by highlighting the best of the season’s trends.

The affiliate receives a commission when a customer buys something through an affiliate link.

Using an affiliate’s established reputation to win over new customers is a tried-and-true advertising method.

Consumers are more likely to buy a product when others endorse it themselves.

Finding reliable affiliates with a rapport with your ideal customers is crucial.


Online stores can choose from a dizzying array of digital marketing options.

They are adaptable to a wide range of expertise and knowledge and can be used to produce a wide variety of results.

The good news is that they invite exploration and adjustment.

You can experiment with several channels to find the ones that perform best for you and your e-commerce goods. Have fun trying new things out!


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