LinkedIn Statistics – There has been a lot of discussion about the effectiveness of advertising on social media sites like Facebook and Twitter, Instagram, and even the newest shiny object, TikTok.
Remember, these are some of the most popular communities on the web for social advertising and lead generation.
Certainly, for business-to-consumer firms, these supplementary networks provide fantastic avenues for customer engagement.
Okay, but what about business-to-business advertising? People in your target demographic are probably significantly busier than the average consumer, and they are more likely to be spending their company’s money than their own.
Even if you’re a B2C company aiming to sell to wealthy individuals, you shouldn’t leave LinkedIn out of your professional network marketing mix because it remains the preferred social media platform for corporate executives and other people in positions of power.
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Many businesses have found success using LinkedIn to generate leads. These LinkedIn for business data should provide light on the platform’s marketing and business possibilities.
What’s particularly intriguing is that most modern social media marketers agree that Instagram and LinkedIn offer the greatest potential for organic content visibility.
Here are some LinkedIn data that will make you rethink your initial impressions.
LinkedIn Statistics: 830 Million Users
More than 830 million people in more than 200 countries and territories use LinkedIn (LinkedIn, 2022).
Since its official debut in 2003, LinkedIn has experienced nothing short of spectacular expansion. It took just two years after its inception to attract 1.6 million users.
However, compared to the surge LinkedIn experienced when it went public in 2011, this initial growth rate was very sluggish.
LinkedIn’s user base almost tripled in the five years that followed, going from 160 million to 400 million. Later that year, in 2017, it surpassed the 500 million mark.
Currently, the Americas account for approximately a third of all LinkedIn users.
North America is home to 210.1 million people overall, with at least 190 million of those living in the United States.
Next comes Asia-Pacific with 251.3 million and Europe with 184.3 million LinkedIn members, respectively.
Only 51.37 million people in Africa and 22.61 million people in the Middle East are active on LinkedIn.
Demographics: Gender
If we examine LinkedIn’s demographics, specifically the gender split, we see that men are more likely to use the site than women are.
The gender breakdown of LinkedIn users is roughly 57.2 percent male and 42.8 percent female (Statista, 2022). Men and women use LinkedIn in drastically different ways, according to the data.
Women tend to be more picky when looking for jobs because they believe they must meet all of the requirements exactly as written (compared to just 60 percent by males).
Men and women both submit 20% fewer applications for open positions.
After the application process, however, the gender roles are reversed: women have a 16% greater chance of being hired than men do, and an 18% greater chance of being hired for senior positions.
LinkedIn Statistics: 48% Monthly Active User Base
More than 310 million people around the world use their mobile devices or desktop computers to access the site each month.
This is a much smaller percentage than what you see on Facebook (most active users log in at least once a month) and other social networking sites.
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Keep in mind that the majority of LinkedIn’s users are in fact working professionals.
Though students make up a tiny but steadily expanding segment of LinkedIn users, younger generations and the elderly are less likely to maintain profiles.
It’s logical to assume that LinkedIn’s active members have disposable income, which means your conversion rate could be higher than it is on other social media sites.
LinkedIn Statistics: 41% of millionaires have a LinkedIn account
LinkedIn is used by 41% of the millionaires.
It’s not without good cause.
Many millionaires are both highly placed corporate executives and members of the same demographic as the “trust fund kids” and other inheritors of large sums of money.
These are the kinds of seasoned experts who find LinkedIn to be indispensable.
LinkedIn Statistics: There are 65 million decision-makers on LinkedIn
According to LinkedIn’s user data, 10% of members hold decision-making authority inside their respective organizations.
Low-level human resources professionals can have significant impact over the company’s strategic direction and procurement of products and services even in the absence of high-level decision makers.
After all, there are a plethora of private resources accessible to help with the hiring process. Human resources is also useful in finding qualified managerial candidates.
Looking to promote your employee perks? Most of the time, you should contact someone in human resources.
LinkedIn Statistics: At Least 10 Million Corporate Executives Have Accounts
Want to leave something for these executives to find, but don’t want to bother the secretary with it? Using LinkedIn advertisements, questions, or pertinent information are all excellent options.
These professionals, despite their hectic schedules, frequently check their personal social media accounts. If you can catch their attention where it counts (on LinkedIn), they will respond.
LinkedIn’s Popularity Among B2B Marketers
LinkedIn is the most popular social networking platform among business-to-business marketers (Social Media Examiner, 2019).
When comparing LinkedIn and Facebook, 91% of B2B marketers use the latter.
That makes it more popular among B2B marketers than Twitter (67%), Instagram (66%), and YouTube (54%).
Although the professional network is widely used by B2B marketers, Facebook appears to be more widely used by businesses as a marketing tool.
Only 14% of marketers cited LinkedIn as crucial to their operations, while 61% pointed to Facebook.
However, LinkedIn marketing might be on the upswing.
For your LinkedIn approach, note that 70% of B2B marketers intend to increase their organic activities on the platform.
Ads on LinkedIn have a wide audience
Since LinkedIn is a continually expanding advertising goldmine, the aforementioned number shouldn’t come as much of a surprise.
Brands and businesses who want to reach out to international businesspeople should take note of this.
Realizing how far your LinkedIn ads can travel is crucial to making the most of your ad budget.
According to LinkedIn’s most up-to-date data, advertisers can reach 663.3 million users on the platform as of January 2020. (DataReportal, 2020).
There was a quarterly increase of 1.6% in LinkedIn’s user base.
The United States has the largest potential LinkedIn advertising audience, with 160 million people.
In fact, the LinkedIn user base in the United States has a reach that is 2.5 times as powerful as the user bases in India (with 62 million users) and China (with 50 million users).
LinkedIn’s Role in Buyer’s Journey
It’s hardly surprising that people’s purchasing decisions are heavily influenced by social networks given the proliferation of these platforms in modern life.
As a matter of fact, research suggests that more than seven out of ten consumers use social media to affect their purchasing decisions.
LinkedIn stands out from the crowd as the most effective social media platform.
The majority of buyers (52%), cite LinkedIn as the most influential channel, when doing their homework (Demandbase, 2018).
The next most influential source of information is online forums (42%), followed by blogs (38%).
People who use social media to help them shop typically do so in order to network with retailers and ask for advice.
LinkedIn’s Mobile Traffic
Web traffic from mobile devices is expected to continue growing in tandem with the popularity of these gadgets.
Actually, projections indicate a fivefold rise in mobile traffic between now and 2024.
To give you an even better idea of scale, the monthly data consumption of the typical American smartphone user is 8.6 GB. In 2024, we anticipate this to have increased to 50GB.
Currently, mobile devices account for the vast majority of internet usage, and LinkedIn is no exception: 57% of LinkedIn’s traffic originates from mobile devices (LinkedIn, 2018).
The fact that LinkedIn receives the majority of its traffic from mobile devices is reason enough for ecommerce store owners to consider a mobile commerce strategy, at least for their LinkedIn advertising efforts, even though this is a much lower percentage than Facebook (at 88 percent) and YouTube (at 70 percent).
Conclusion
If you want to learn more about LinkedIn and its users, check out these numbers.
That manner, you can extract all of LinkedIn’s potential for generating website visitors.
You should not ignore LinkedIn as a potential sales channel, or even just as a free promotion channel for your online store.
If you’re not already using LinkedIn to your benefit, you should seriously consider doing so before your competitors get too far ahead of you.
